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Murad is the dermatologist-developed brand that approaches skin differently. How? Through founder Dr. Howard Murad’s four main pillars of wellness for total skin health: 1) “eat your water,” 2) “awaken your body,” 3) “be kind to your mind” and, of course, 4) “nourish your skin” with our high-performance technologies and formulas. Because Murad believe skincare is healthcare and selfcare.
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At EXprimi, we empower you to celebrate your individuality with prime beauty products.

Our slogan, "Just Be You: Your Beauty! Your Rules! Your Style!" reflects our commitment to helping you express yourself freely.

Embrace your beauty, Express yourself, and let EXprimi be part of your unique beauty journey.

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Shop Murad

Shop Murad

Murad is the dermatologist-developed brand that approaches skin differently. How? Through founder...